E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.

Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment.

Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.

Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.

Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.

The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.

Supplier of composite profiles. The Swiss window market. Creative sensory marketing. Main activities of the company today. Fiberline aims to create amongst private customers, mainly focusing on the German and Swiss market. The German window market.

Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.

The understanding of food design as the new direction of scientific-theoretical researches and its perspectives within the interdisciplinary methodology. The methodology, which includes the fundamentals of art criticism, cultural studies and design.

Развитие электронной коммерции и рынка Фудтех в РФ. Обзор новых форм организации питания. Формирование агрегаторов доставки продуктов из супермаркетов и ресторанов. Развитие курьерского сервиса онлайн-еды. Повышение культуры посещения публичных мест.

The problem of the harmonious operation of logistics management in a universal system. The description of local and global laws of balance, taking into account the parameters of the source rules for sales of inventory turnover, their optimal number.

This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.

Conceptual Framework of Film Distribution. Results of Interviews Conducted with Industry Experts. Case Studies of Establishing Film Distribution, Glukoza Production. Research outcomes and managerial implications. Recommendations for further research.

The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.

The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.

Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.

Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.

McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.

Определение и характеристика понятий government relations и лоббизм. Изучение состояния современного табачного рынка в России, основных барьеров коммуникаций в отрасли, основных игроков, история взаимодействия с группами интересов и группами давления.

Всемирная организация здравоохранения как орган международного уровня, координирующий процесс развития здравоохранения по всему миру. Анализ особенностей коммуникативных технологий в процессе взаимодействия представителей медицинских учреждений и власти.

Цели, задачи деятельности Уфимского государственного нефтяного технического университета в области рекламы, связей с общественностью и GR. Роль учебного научно-производственного полигона в деятельности УГНТУ в области связей с общественностью и GR.

The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.

Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.

Характеристика основных рыночных стратегий малого предпринимательства. Моменты, которые важно учитывать при работе с ресторанным бизнесом. Разработка рекомендаций по корректировке маркетинговой стратегии управления предприятием общественного питания.

Модель створення і просування HR-бренда, її елементи та модифікації, особливості використання для коригування репутації наявної компанії. Визначення засад, які можуть допомогти у вирішенні проблем під час створення та просування HR-бренда підприємства.

The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).

Organization of the state image in the media. Formation of a complex of image actions, tactics, techniques, technologies aimed at creating a successful image. Finding of the image potential of specific language formulas that have a suggestive property.

The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.